By Jan Vermeiren
 LinkedIn is a very powerful tool that can support us when we want to get in touch with potential customers.
However many sales people tell us LinkedIn doesnt work for them. In this article we talk about the three most important misperceptions.
1. I have made a Profile, now potential customers will contact me one after the other.
- Though crafting a good Profile helps to be found by people who are looking for your expertise, products or services (via Linkedin or via Google or other search engines), this is not where the power of LinkedIn resides.
- LinkedIn is a very powerful tool for sales people who are proactive and dont wait till someone contacts them.
2. I have sent some potential customers an Invitation. However they dont accept the Invitation or dont respond to my messages to buy my products or services.
- LinkedIn is a NETWORK tool and not a SALES tool. LinkedIn helps to build relationships with people. If you use it like a cold calling machine the reaction of people will be the same as
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