By Ingrid Cliff
 Business success comes from aligning your business in thought, word and deed.
Deed is just another name for action. First you need to ensure you have thought and imagined the foundations of your business - getting clear on your products, services and customers.
Next you need to have "inked" these thoughts into plans, brochures, web sites and copy. Finally you need to take action.
Action is where you put your energy behind your thoughts. There are many sayings around the importance of action "You miss 100% of all shots you fail to take", "You've got to be in it to win it" and "The journey of 1000 miles begins with just one step" are a few of my favourites.
I see a lot of businesses fail at this step -particularly ones that incorrectly apply the law of attraction. Even the word attraction has two clues in it about what needs to happen to make the law work - "Traction" and "Action". Take the first step, put your plans in place, action your dreams, get traction and then leverage
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