By Bill Ringle
 "Say, you don't happen to know a good sports massage therapist?" my colleague asked as we finished a meeting.
"That's exactly what I was talking about earlier today!" I exclaimed.
And it was -- not a sports massage therapist, but marketing consistency. The trouble with unsystematic marketing approaches is that it makes it very, very hard to be visible when a prospect is ready to buy.
Three factors become more favorable to the consistent marketer:
1. Be in the right place at the right time
At any given point in time, you have a percentage of your market that is ready, willing, and able to make a purchasing decision. You may not know who and you may not know when, but if you keep showing up, you're maximizing your chances of being in the right place at the right time.
2. Be consistent
Consistent educational marketing leads to becoming a trusted source of information and insights, which puts you in a much |
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