By Jan Vermeiren
The most powerful concept behind LinkedIn is that it finds the right people AND the connections you have with them. It makes the networks of the people we know visible. LinkedIn shows us our second and third degree networks and the paths towards them. This has tremendous value.
Why? Many people already have difficulty keeping track of their own (first degree) network. It is impossible to know who our network knows. LinkedIn makes this visible. This is extremely powerful especially if you start with the end or goal in mind. Many people make the mistake to only look in their own network when they are looking for someone to help them. In this way they are limiting themselves tremendously.
What if we start with defining the best person, find them and then find out via whom we can get introduced to them?
For example lets suppose you are looking for a job at Coca Cola in your country (or you want to do business with them as a supplier or partner).
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